A recent study shows time is our most valuable commodity. In research published in the Academy of Sciences Journal, it stated that working adults enjoyed greater happiness after spending money on a time-saving purchase than on a material consumable.
Examining the idea of this new form of poverty, referred to as “time scarcity”, researchers have drawn a correlation between time stress and reduced well-being, increased anxiety, insomnia and weight gain.
It’s no surprise therefore that increasingly customers are looking for more convenient and more frictionless ways of shopping in order to save time and create greater efficiency in their lives.
There’s a growing trend towards innovative retailing. We’re beginning to use automated technology in our daily lives. According to Mintel, over 15% of all UK adults now have a voice-controlled speaker in their homes with an unprecedented demand for devices featuring conversational interfaces.
Closer to home, Retail Ireland estimate that 50 per cent of Irish consumers now shop regularly online with the UK’s figure closer to 80% - indicating there is further headroom for change in the Irish market.
So, what does all this mean for forecourts? And how have we responded?
At Certa we’ve just launched Ireland’s first network of fully unmanned filling stations in response to growing customer demands for a quicker and more frictionless experience.
We’re part of DCC, operating almost a thousand forecourts across Europe. Having observed the growing trend towards pay@pump models -especially in countries like Sweden- where 58.3% of all forecourts are now operated as fully unmanned- we decided to take the model to Ireland.
Having conducted our own research and inspired by brands like Amazon Go, Decathlon and Deliveroo we found a similar demand for queue busting alternatives.
Open 24/7, 365 days a year, and fully monitored remotely, our forecourts offer customers a quick way of filling up without the burden of delays or queues.
Its convenience in the true sense of the word. And our philosophy of giving customers time back is at the heart of our brand purpose of Keep Moving.
This is the start of our journey and we’re committed to bring greater innovation to our customers lives.
Find out where our petrol stations are located, and if you’ve any suggestions on how we can improve our service to you we’d love to hear from you. Get in touch at firstname.lastname@example.org to start the conversation.
Stay safe – enjoy the ride.